B
V
I
K
L
M
Н
O
P
R
C
T
U
Ch
Order a call 8 800 333-58-60

Color matters

It has long been known that the better a corporate identity is chosen, the easier it is to promote the business, forming for it a successful future. And one of the most important details to pay attention to is color. Well-chosen color is a pledge of positive interest of the potential client, and often the emergence of motivation to purchase products.

When choosing a corporate color must be taken into account that it evoked positive emotions, was memorable or associated with the buyers of the company, as well as those products that she produces and sells.

At the end of 2018, DENKAR management decided to change the color of the thermal packaging equipment from bright orange to calm white, and the steam equipment to noble gray. The previous color, orange, was bright, cheerful, energetic, designed to draw attention to the equipment of a young but dynamic and promising company.

Now that DENKAR is recognized on the market, has a positive reputation and reliable partners, attracting attention is no longer a priority, and therefore changing the color of the equipment to a neutral, clean, simple white color is the most logical solution. It is a neutral color, it is noticed and welcomed by most people as it blends well with other colors. It is often used by companies and businesses because it does not evoke strong emotions and does not distract from the equipment, in addition, it is much more versatile than orange. All of the above is also true for the color gray, with the addition that it is also an indicator of practicality, consistency and solidity.

By changing the color of its equipment DENKAR focused primarily on business partners, and these changes did not affect the technical side of the produced equipment at all. It is as reliable and safe as before. White and gray colors are preferred by serious companies with a stable position on the market, and DENKAR is one of them.

We would also like to note that it is possible to order thermo-packaging, steam and filling equipment in any colors according to the customer’s request.